A Tale of Three Shoots (Really Six!)

Joe recently shot a series of images for Padilla Speer Beardsley and their client, Greater MSP, a campaign designed to promote the thriving business climate here in the Twin Cities metro region.

There were challenges a-plenty: Minnesota’s fickle fall weather with plummeting temperatures approaching; ideas that came easily and others no so easily; technical issues related to props and post-production retouching; and last but definitely not least, timing the shoot to accommodate the demanding schedules of Minnesota’s top business players.

In the end, three shoots became six, Lisa logged a record number of pre-production hours, and PSB’s team performed the heroic in recruiting and coordinating VIPs.

The shoots themselves were memorable events, whether at high noon outside Target on Nicollet Mall or while awaiting a flaxen October sunrise atop a downtown high-rise roof. Speaking of the latter, Joe couldn’t help shooting the cold morning light as it painted the Minneapolis skyline!