tag:blogger.com,1999:blog-48412711581913509732012-01-06T10:25:43.154-08:00Life behind the lens.Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.comBlogger231100tag:blogger.com,1999:blog-4841271158191350973.post-23616933680846328632011-12-24T11:22:00.000-08:002011-12-24T11:23:57.266-08:00

Merry Christmas from our house to yours!Joe and Lisa.

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-33081452358283659692011-12-14T08:56:00.000-08:002012-01-06T10:25:43.167-08:00

Joe recently shot a series of images for Padilla Speer Beardsley and their client, Greater MSP, a campaign designed to promote the thriving business climate here in the Twin Cities metro region.There were challenges a-plenty: Minnesota’s fickle fall weather with plummeting temperatures approaching; ideas that came easily and others no so easily; technical issues related to props and

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-86590568276837035072011-11-03T09:24:00.000-07:002011-12-01T12:52:16.186-08:00

He's the Apollo of the motocross freestyle world. Owns the longest jump ever -- 322 feet, 7.5 inches. Flew his bike over the Tower Bridge in London. Soared 96 feet to the top of the Arc de Triomphe replica in Las Vegas -- then landed a 5o-foot freefall down the other side. Leapt the Corinth Canal in Greece.Last month, Red Bull's magazine, Red Bulletin, sent me to Robbie "Maddo" Maddison's

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-77629044276053643972011-04-12T13:31:00.000-07:002011-04-21T12:16:49.034-07:00

It's what my client, Xcel Energy, is all about. And as I shot this year's annual, it's what I wanted to infuse my imagery with -- power, strength, scale, force.To give the photography this kind of wattage, I used dramatic leading lines. I depicted both man and structure from lower angles for a heroic feel. I took advantage of the sun. I gave it brawn with a heavier grain.Some of it comes to

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-84195410099097348382011-03-15T12:56:00.000-07:002011-04-05T15:05:07.505-07:00

Mark Twain once quipped, "The rumors of my demise have been greatly exaggerated."Once slated for extinction, the annual report can certainly relate. Here at Treleven Photography, the annual report is alive and well! This year, I welcomed a new client, The University of Minnesota Law School, to our busy production schedule.The world of law is plagued by a stereotype of formality and stodginess.

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-77180586488964002352010-09-29T12:18:00.000-07:002010-09-29T12:54:32.356-07:00

I've been refining a new lighting style, a "harder" light than I've used before, one with more contrast, more "snap." When the art director at Minnesota Monthly saw the look in my portfolio, he requested it for a photo essay on local rising stars in the arts scene. (The issue, October, is out on newsstands now.)We're taking a survey here at Treleven -- of the seven shots that follow, which

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-6820575859641052052010-09-09T13:55:00.000-07:002010-09-09T14:23:14.409-07:00

He doesn't wear a cape. He doesn't have supernatural powers. But through sheer strength of will -- and a deep sense of conviction -- attorney Jeff Anderson is on the cusp of bringing the Vatican itself to account for covering up a plague of sexual abuse by its priests.Photographing Anderson for Minnesota Monthly, I matched my subject's intensity with equally strong graphics: heightened grain,

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-46072464391431785002010-07-09T13:56:00.000-07:002010-07-09T15:02:44.256-07:00

It's the wild child of bike racing. The criterium pits bikers in a high-speed vortex with perilous turns and a scant few inches between competitors. Crashes are common.To shoot a crit, I get close, close enough to feel the draft, smell the sweat, hear the rubber humming on the road. It's a sensory experience, and I try to communicate that in my images.The series below comes from my coverage of

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-48455514193112763502010-06-08T08:54:00.000-07:002010-06-08T10:07:22.984-07:00

I started out as a photojournalist, and every once in a while, I return. It's a challenging genre -- one that forces the photographer to think fast, rely on his artistic instincts and tap all of his experience to make the most of technically difficult situations.After shooting in exotic places like China and Mongolia, it was about time I covered Minneapolis/St. Paul. METRO magazine gave me that

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-26054728407302226452010-05-12T10:30:00.000-07:002010-05-14T14:16:45.857-07:00

Andrew Redleaf is a prophet. This Minneapolis-based hedge fund manager accurately predicted in late 2006 the finance market collapse of 2007, and those investing with his firm, Whitebox Advisors, benefitted from his foresight.Hired for the third time to photograph Andy, I wanted to portray the cool intelligence of this otherwise unassuming man.I found my inspiration in the name of his firm. He

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-44757989676013674382010-04-19T11:19:00.000-07:002010-04-19T15:47:07.348-07:00

Just out: an eight-page spread in the May issue of Minnesota Monthly. I photographed six integrated medicine physicians at their clinics across the greater Minneapolis-St. Paul metro area. The magazine's art director wanted a mix of studio and environmental portraits; we both wanted a cohesive photo essay. I linked the images with an off-beat look reinforcing the innovative character of these

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-46306699123905051492010-04-12T13:39:00.000-07:002010-04-13T11:00:19.934-07:00

Congratulations, Fredrikson & Byron! The "Lawyers & the Louvre" campaign which they created -- and for which we shot the photography -- recently scooped up major kudos, and we mean, major!Our client attended the awards banquet knowing they had been selected as a "finalist" in the 2010 National Your Honors Award from the Legal Marketing Association. But, when their category was announced, they

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-7117709145564310202010-03-02T13:11:00.000-08:002010-03-02T15:03:31.341-08:00

My heart gladdened when my client told me one of my photo shoot destinations this year. What do you suppose caused the joy? A trip to Fiji, perhaps, or China? Nope. I was going to Austin, Texas!Lest you remain confused, consider this: what Chicago's American Girl store is to every six-year-old dreamy-eyed doll collector, Austin's Mellow Johnny's bike shop is to every red-blooded,

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-9973510100262726782010-01-26T09:53:00.000-08:002010-01-26T10:30:25.856-08:00

The majority of my editorial assignments come with a challenge: make the most out of not much. If it's a studio shot, I won't have the budget for fancy sets or styling. If it's a location shoot, the spaces are often underwhelming architecturally. So what's a photographer to do? This one prepares. I learn as much as I can about the story being told. I scout the location ahead of time, even

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-74953318887302658682010-01-18T14:19:00.000-08:002010-01-18T14:38:48.137-08:00

My first assignment of 2010 was a memorable one -- on Jan. 5, I photographed Minnesota Governor Tim Pawlenty and First Lady Mary Pawlenty for Christianity Today magazine. The art director asked for genuine, relaxed moments, and as you can see, we managed to make the shoot casual and fun. The Pawlentys impressed me as kind, down-to-earth people, and I'd gladly photograph them again.

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-35729208923502198112009-12-09T11:09:00.000-08:002009-12-09T12:40:55.697-08:00

For some time, I've been shooting animated images of attorneys for Fredrikson & Byron, revealing the intelligent and imaginative minds these lawyers put to use for their clients. This fall, we took the campaign to a spirited new level -- and the idea made the news. Fredrikson's "Lawyers & the Louvre" promotion, shot by yours truly, was featured the December 2009 issue of Twin Cities Business (

TR11shttp://www.blogger.com/profile/13765196295306734879noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-47555130062586946842009-10-22T09:02:00.000-07:002010-04-13T08:38:36.777-07:00

Here's a snapshot of my winning Alaskan native portrait, blown up and displayed at the New York Photo Expo this week. The image comes from the iPhone of my good friend, photographer Michael Crouser, who lives and works in New York. Thanks, Mike!

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-54043934987740978102009-10-21T12:27:00.000-07:002009-10-21T13:35:08.535-07:00

Except for the private jet, I suspect most people wouldn't consider my recent photoshoot at an energy plant in Colorado glamorous or exciting, but I do! The cold, early mornings, the conversations with guys in hardhats, the challenge of finding the beautiful in the industrial -- it fires a deep creative passion in me. I can't wait to go through the proofs and play with the textures, the colors,

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-37921940796882043412009-10-02T10:15:00.000-07:002009-10-21T13:17:58.343-07:00

Not really! IPA is the highly regarded International Photography Awards, but they did select my recent industrial art series for an award in their 2010 contest.After years of shooting in industrial spaces, I've grown to appreciate the lines of the pipes, the glint of the metal, and the shadows and highlights of the dim yet contrasty lighting. So I shot a study of the spaces as a personal

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-20060854682380239742009-10-02T09:26:00.000-07:002009-10-21T13:18:21.113-07:00

It seemed the email notifications came in one after another -- first from PDN's "Faces," then IPA, then PDN's "World in Focus" -- that my Alaska series was selected by these distinguished juries as the "best of the best!"The awards couldn't be more gratifying. They confirm my original objective with this series: to create digitally the rich black-and-white tones, the color control, and the

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-37956694760302498002009-08-10T15:26:00.000-07:002009-10-21T13:35:37.200-07:00

I thrive on adventure and travel. The physical and mental challenges sharpen my senses, pump up my stamina, and stimulate my imagination -- qualities I rely on for success as a location photographer. Recently, I fulfilled a long-held goal to hike a Colorado "14er," one of the state's highest peaks at, you guessed it, 14,000 feet above sea level.The trip was a high school graduation gift to my

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com0tag:blogger.com,1999:blog-4841271158191350973.post-60075892950367945762009-07-09T14:26:00.000-07:002009-10-21T13:31:57.873-07:00

We've often joked, "Want a photoshoot? Schedule a vacation!" We've been known to reschedule a trip for love of a job, and once or twice, it was the other way around. But rarely have we combined the two -- until this summer.This past June my family and I were summitting Harney Peak in South Dakota's Black Hills when my cell phone rang. It was my national rep, informing me that Golf Digest

Treleven Photographyhttp://www.blogger.com/profile/06286923246655806836noreply@blogger.com1tag:blogger.com,1999:blog-4841271158191350973.post-49063914732465999542009-05-30T14:59:00.000-07:002009-10-21T13:34:01.416-07:00

Golf's the subject 'round here these days. Golf Business, the magazine for the National Golf Course Owners Association, hired me to photograph this local operations director for a story on how golf as a business is responding to the challenging economy. I tried to project his confidence and optimism.

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